Syncrolite Kicks off Grammy Awards with a Bang

DALLAS, TEXAS – February 26, 2015 – It is only natural that when the world’s biggest musical talents gather to honor their craft and creativity the world’s brightest lights would be invited to the party. Syncrolite was proud to be part of the 57th Annual Grammy Awards and to be working with one of the lighting industry’s brightest stars, Full Flood, Inc.

Bob Dickinson of Full Flood and the Lighting Designer for the 2015 Grammy Awards chose Syncrolite fixtures for the opening act of this year’s show. Dickinson remarked after the show that “the crisp clean look and the punch provided by the Syncrolite fixtures complimented the energy of the AC/DC performance and set the mood for the night.” AC/DC’s hard rock medley was backed up by twelve SXL 7k’s hitting the Staples Center audience with Syncrolite’s signature solid beam of light.

Joining Dickinson in making the evening a non-stop avalanche of lighting artistry were Jon Kusner and Noah Mitz as Lighting Directors; Andy O’Reilly, Harrison Lippman and Patrick Boozer as Lighting Directors/Programmers; and Mike Berger and Madigan Stehly as Associate Lighting Directors. Rounding out the distinguished lighting crew were Matt Cotter as Media Server Programmer; Robert Lindsay as Gaffer; Alen Sisul as Best Boy; James Beaghan as PRG Crew Chief and Travis Slater as Syncrolite Technician. The Syncrolite equipment was provided through Arc Light Efx, Inc., Syncrolite’s west coast depot partner.

Jonathan Adamson, Chairman of Syncrolite commented: “It is always great to be associated with talent like the team at Full Flood and we appreciate the opportunity to showcase the unique features of our products in a world-class event like the Grammys.”

To learn more about Syncrolite and its products visit the web site at Syncrolite.com. For purchase or rental inquiries contact sales@strong.lighting, rentals@strong.lighting or call 214-350-7696.

About Syncrolite

Syncrolite LLC is the world’s leading supplier of high-intensity xenon powered automated and static fixtures. Started in 1984, Syncrolite supplies lighting for the biggest applications. Over the years projects have included numerous worldwide permanent installations, concert tours, festivals, sporting events, and other live events including the amazing lighting of the Olympic Stadium at the 2012 Summer Olympics in London.