Case Study


Atlantic City, New Jersey is known for its casinos, boardwalk and beach. To this list you can now add one other attraction: the new multimedia show at the Tropicana Casino and Resort called American Beauty.

Strong Lighting worked with YESCO to produce a one-of-a-kind multimedia show that features eight SXL Xenon searchlights blasting the sky above Atlantic City’s famous boardwalk. These moving lights were custom configured to produce a set of white-light beams that can be seen for several miles. Installed in a set of pylons spaced up and down the boardwalk the searchlights are joined with coordinated audio and video producing a show that attracts and delights passersby each weekend night.

Launched on Memorial Day 2015 the display has been seen by thousands of people and has become a destination attraction. As a key element of the attraction, the searchlights announce each show allowing the audience to gather. Once the show starts the SXL’s are choreographed to follow the action of the show.

The American Beauty show demonstrates the versatility and robustness of the Strong Lighting product family. Positioned outdoors right on the shore of the Atlantic Ocean could not be a more challenging location, but the SXL’s meet that trial and exceed expectations.

L&SA "American Beauty"
Building with lights on top
large video screen on the side of building
Buildings from distance with lights on top